Church Digital

For churches · Redesign

Church website redesign: the eight signs, and how to do it without losing Google

Refresh vs rebuild · migration checklist

Most church websites are not redesigned because someone decided to. They are redesigned because the volunteer left, the platform got bought, or a first-time guest said "I could not find your service times." Here is how to tell which kind of fix you need, and how to do it without disappearing from Google for a month.

Refresh or rebuild

Eight signs it is a rebuild, not a refresh

  • The homepage takes more than three seconds on a phone

    Usually oversized images or plugin build-up. If the platform cannot fix it, the platform is the problem.

  • Nobody on staff can update it

    If a service-time change needs "the website guy," the site is already stale; you just have not noticed yet.

  • Service times are not on the homepage

    Our 2026 study of 1,734 small-church websites found only 83.9% of small-church sites had findable service times. It is the single most common reason a guest gives up.

  • The site has not changed since a pastor who has since left

    Photos of people who moved away, ministries that ended, a "new" building that is ten years old.

  • It looks fine on a laptop and broken on a phone

    Most first-time guests find you on a phone, often on a Saturday night. Design for that screen first.

  • The giving link goes to a dead page

    Working giving was present on 64.2% of small-church sites in the study. A broken Give button is worse than none.

  • The platform was acquired or discontinued

    When a builder is folded into a larger company, pricing and support change. That is a fit decision, not a loyalty one.

  • You are embarrassed to send the link

    If staff send people to Facebook instead of the website, the website has already been replaced. Make it official.

Do it right

How to redesign without losing your Google rankings

  • Keep the domain

    A redesign on the same domain keeps almost everything. Changing domains is a different, riskier project.

  • Map old URLs to new ones

    Every page Google knows about should redirect (a 301) to its replacement. Sermons and the about page matter most; a missing redirect is a lost ranking.

  • Keep the names and times as text

    Church name, address, service times and phone as real text on the homepage, not inside images, so Google and Maps keep agreeing with you.

  • Launch the whole thing at once

    Build the new site in full, point the domain over in one step, and keep the old site reachable for a week. No "under construction" weeks.

  • Tell Google

    Submit the new sitemap in Search Console and update Google Business Profile the same day. Rankings usually settle within two to four weeks.

Cost

What a church website redesign costs

Refreshing photos and copy on a builder is free plus hours. A full rebuild on a church builder means a new plan and, for some vendors, a setup fee. An agency redesign is typically a few thousand dollars up front plus hosting.

Church Digital rebuilds the site as part of the plan: $120 a month flat, no setup fee, no contract, and the founding rate makes the first 6 months $60 a month. We build the new site in full, handle the redirects and the DNS switch, and keep updating it after launch. Your old site stays live until the new one is ready.

Common questions

Questions churches ask

How often should a church redesign its website?
There is no calendar rule. Redesign when the site fails a first-time guest (slow, no service times, broken on a phone) or when nobody can update it. A well-kept site can go five years; a neglected one needs it now.
Will we lose Google rankings if we redesign?
Not if you keep the domain, redirect every old URL to its replacement, keep the church name and service times as text, and submit the new sitemap. Rankings typically settle in two to four weeks. Most losses come from skipped redirects, not the redesign itself.
What is the difference between a refresh and a rebuild?
A refresh changes photos and copy on the platform you have. A rebuild changes the platform, the structure, or both. If the problem is speed, mobile layout, or nobody being able to edit it, it is a rebuild.
How long does a church website redesign take?
A refresh: a weekend. A built-for-you rebuild from your existing content: usually days to a couple of weeks, depending on how much content there is to move. Agency projects commonly run one to three months.

Not sure if yours needs one

Send your site and get a straight refresh-or-rebuild answer

A free five-minute review of your homepage: what is working, what is costing you first-time visitors, and whether a builder can fix it or the site needs a rebuild. No pitch, no call required.

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