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Advertising Setup and Ongoing Campaign Management

Plan: Advertising Plan — $147/month; the price shown at checkout controls if it differs
Effective: July 18, 2026 · Version: 1.0
Last updated: July 18, 2026

Parties.This Agreement is between Busic Digital, LLC, a Montana limited liability company doing business as Church Digital ("Church Digital" or "Agency") and the Client identified during purchase ("Client").

Purpose. Agency will set up and manage advertising campaigns for Client and provide ongoing campaign management during the term of this Agreement. The plan is one product at one price with three configurations — Google Ads, Social Media Ads, or Combined (Google + social, the configuration Agency recommends). Client chooses its configuration at kickoff, not at checkout, and may switch configurations anytime.

Website requirement.The Google and Combined configurations require Client to have a live church website for ads to land on — Google Ad Grants ads must land on Client’s own site. The Social configuration can run without a website. Churches without a website should consider the website + advertising bundle, or start with the Website Plan first — Agency will steer Client toward the right starting point during onboarding.

1) Scope of Services

Agency will provide the following services for Client, per the configuration chosen at kickoff:

• Account setup (Google Ads / Google Ad Grants application where applicable, and/or Meta ad accounts for Facebook and Instagram)
• Initial campaign structure and targeting aligned to Client’s ministry and service area
• Ongoing campaign management, optimization, and compliance monitoring during the term of this Agreement
• A plain-English monthly performance report (see Section 1.4)

This is a managed advertising service. Agency configures and manages the advertising accounts and campaigns for Client; Agency does not guarantee approval into any third-party program (including Google Ad Grants), specific ad spend, specific click-through rates, or any ministry or business outcome from the campaigns.

1.1 Included Scope

The specific campaign scope and targeting under this Agreement will be based on the configuration chosen at kickoff and the scope agreed by the parties during onboarding. By way of example only, and not as a guaranteed or exhaustive list for every account, included ongoing work may cover:

• Keyword and audience research and updates
• Ad copy and creative built from Client’s own materials, with iteration
• Budget pacing and bid management within Client’s approved budget
• Landing-page and conversion-tracking setup on Client’s site (GA4 and Search Console linked) for Google-configured campaigns
• Compliance monitoring (including Google Ad Grants program requirements, where applicable)
• Seasonal event pushes when relevant — for example Easter, Christmas, and VBS

If the parties later agree to materially expand scope beyond a configuration switch (e.g., an additional ad channel outside the three configurations, major custom landing-page development), that work will be treated as additional work under Section 5 unless otherwise agreed in writing.

1.2 Ad Spend and Google Ad Grants

Ad spend (the amount actually paid to Google, Meta, or other ad networks) is separate from Agency’s monthly management fee.

Google configuration. Google Ad Grants provides qualifying nonprofits — including churches — up to $10,000 per month of in-kind Google advertising credit, so the Google side usually requires no ad budget from Client. Ad Grants is Google’s own program: eligibility, approval, continued participation, and compliance enforcement are decided by Google under Google’s program terms, and Agency does not control or guarantee those decisions. If an application is declined, Agency will address the cited issue and reapply; the Social configuration can start in the meantime.

Social configuration.Social campaigns use a real ad budget on top of Agency’s management fee. Agency and Client agree on that budget in writing before anything spends,and the budget is billed by the ad platform directly to Client’s payment method. Agency will tell Client plainly if a proposed budget is too small to be worth running.

1.3 Ad Account Access

Client will provide Agency with the access needed to set up and manage the applicable ad accounts. Agency will use that access solely to perform the services under this Agreement.

If this Agreement ends, Agency’s management access ends, but Client retains ownership and control of its own ad accounts (Client-owned accounts remain Client’s property at all times).

1.4 Monthly Reporting

Each month, Agency sends one plain-English report by email covering: how many people the campaigns reached, clicks and the actions that matter (such as plan-a-visit submissions, directions clicks, and phone taps, where conversion tracking is in place), what Agency changed that month, and the plan for next month. On the Combined configuration it is still one report, covering Google and social together.

1.5 Launch Approval

Client agrees to review and approve initial campaign creative, targeting, and budget within a reasonable time after Agency requests it. If Client does not respond within 7 calendar days after Agency requests approval, Agency may treat the campaign as approved in its then-current state, subject to Client’s approved budget cap.

2) Plan Terms

• This Agreement is for a managed advertising service.
• Agency will set up and manage campaigns as described in this Agreement, for the configuration chosen at kickoff.
• Agency will handle normal ongoing campaign management requested by Client that falls within the included scope of this Agreement.
• Agency’s published support standard is that a real person replies within one business day.
• Agency is not providing unlimited custom landing-page design, unlimited custom development, or work outside the scope expressly included in this Agreement.
• Any request outside the included scope may be billed separately at Agency’s then-current rates or at a separately agreed flat fee, subject to Client approval before that work begins.

2.1 Exclusions

The monthly price under this Agreement does not include:

• Ad spend itself (see Section 1.2)
• Website design or website hosting (see the separate Website Plan agreement at /legal/website)
• Custom landing page development beyond the landing-page work described in Section 1.1
• Video or photo production
• Third-party software, plugin, or subscription costs
• Work made necessary by third-party platform policy changes, outages, or account suspensions unless separately agreed

3) Pricing and Term

The Advertising Plan is $147 per month, whichever configuration Client chooses, billed as a recurring monthly subscription through Stripe. There is no setup fee, no minimum term, and no contract — Client may cancel anytime from its account (see Section 8). Ad spend for social campaigns is separate from and in addition to the management fee (see Section 1.2). If the price shown at checkout ever differs from this page, the checkout price controls, and it is confirmed in Client’s confirmation email and Stripe receipt.

3.1 Payment Terms

• Payments are processed by Stripe using the payment method Client provides at checkout
• If Client subscribes on a date other than the 1st of the month, the first payment may be prorated based on the number of days remaining in that calendar month
• Beginning on the 1st day of the following month, Client will be charged the regular monthly rate
• Monthly payments continue on the 1st of each month for as long as the subscription is active

3.2 Late or Failed Payments

If a recurring payment fails and is not brought current, Agency may pause campaign management or pause new spend until the balance is resolved. If any amount remains unpaid for more than 7 calendar days after its due date, Agency may suspend performance without liability for resulting delays or campaign interruption. Client remains responsible for amounts due for periods when the subscription was active.

3.3 No Minimum Term

The Advertising Plan has no minimum term and no early-termination balance. Client pays month to month for as long as it keeps the subscription, and cancellation stops future billing (see Section 8).

4) Client Responsibilities

Client agrees to:

• Provide timely access to the ad accounts, website, and other necessary accounts needed for setup
• For the Google and Combined configurations, maintain a working, live website that ad campaigns can direct traffic to (see the website requirement note above)
• Provide logos, images, written content, and other materials reasonably needed for campaign creative
• Review drafts and provide feedback in a timely manner
• Designate one primary point of contact for approvals and communication
• Ensure it has the right to use all materials it gives Agency
• Maintain a valid payment method and keep billing information current
• Comply with the applicable ad platform’s policies (including Google Ad Grants program rules, where applicable)

4.1 Delays and Inactive Accounts

If Client becomes unresponsive for 30 calendar days or more, Agency may pause campaign management and treat the account as inactive, and may require a revised scope before resuming work.

5) Changes and Additional Work

Reasonable campaign iteration consistent with the agreed direction — including switching between the Google, Social, and Combined configurations — is part of normal ongoing management. Major scope changes (ad channels outside the three configurations, major custom landing-page development, campaign types outside the agreed scope) may require a separate estimate and written approval before Agency continues.

6) Ownership

Client-owned ad accounts remain Client’s property at all times. Agency retains ownership of its internal methods, know-how, processes, campaign frameworks, and any pre-existing materials used to perform the work. Third-party platforms (Google, Meta, etc.) remain owned by their respective providers and are subject to their own policies.

7) No Guarantee of Outcomes

Agency agrees to perform the services professionally and in good faith. Client understands that Agency does not guarantee any specific result or outcome from advertising campaigns, including Google Ad Grants approval or continued eligibility, specific ad spend, click volume, conversion rates, attendance, donations, or any other ministry or business result. Third-party platform decisions (including Google’s Ad Grants approval and compliance enforcement) are outside Agency’s control.

8) Cancellation / Pause

Client may cancel anytime from its account — no call, no cancellation fee. Written cancellation requests (email is sufficient) are also honored.

• Cancellation stops future billing; the subscription runs through the period already paid, and no further payments are owed after that
• Client remains responsible for any amounts already due through the effective cancellation date, and for ad spend already incurred with the ad platforms
• Agency may pause campaign management if amounts due remain unpaid
• After the paid period ends, Agency has no continuing obligation to manage, monitor, or optimize the campaigns unless the parties separately agree in writing — Client’s ad accounts remain Client’s

9) Limitation of Liability

Agency will use reasonable care and professional judgment in performing the work.

Except where prohibited by law:

• Agency’s total liability under this Agreement will not exceed the total management fees actually paid by Client under this Agreement (excluding ad spend paid to third-party platforms)
• Agency will not be liable for indirect, incidental, consequential, special, exemplary, or lost-profit damages
• Agency will not be liable for third-party platform outages, policy changes, account suspensions, Ad Grants program changes, or other losses caused by third-party services or events outside Agency’s reasonable control

10) Miscellaneous

• Agency may use subcontractors, employees, or service providers to perform portions of the work, provided Agency remains responsible for the services under this Agreement
• This Agreement is the entire agreement between the parties regarding this service
• Any amendment must be in writing; email is sufficient
• If any provision is unenforceable, the remaining provisions will remain in effect
• Governing law: the laws of the State of Montana, without regard to conflict-of-laws rules